The special demands of the sales job make it somewhat different from other positions, and especially important to a firm's success
The sales staff is largely responsible for generating a firm's revenue
Sales people represent their company to customers and to society in general
- Opinions of the firm and its products are formed on the basis of impressions made by these sales people in their work.
- Sales reps operate with little direct supervision and require a high degree of motivation
- A sales person needs more tact and social intelligence than other employees on the same level in a company
A successful sales professional should possess certain personal characteristics considered important for "sales aptitude"
General sales experience
Good verbal skills
Specific sales experience
challenge to win