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MARKETING PHILOSOPHY

Marketing philosophies

Marketing philosophy comparison

  • Marketing department vs. marketing concept

The marketing concept philosophy

Sales executives think in these terms

1. Sales volume rather than profit

2. Short run rather than long run

3. Individual customers rather than market segments

4. Field work rather than desk work

Marketing executives think in these terms

1. Profit planning

2. Long run trends, threats and opportunities

3. Customer types and segment differences

4. Good system for market analysis, planning and control

Marketing is

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