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1. The market

2. The need of the market

3. The product to market

4. Product differences

5. Review product/market definition!

6. Define market size (geographic, product category men, women, children, workers)

7. Seasonality of the market

8. How many potential customers?

9. Industry trends

10. Distribution channels

11. Buying influences within the market

12. Compare your product to competition! (advantages/disadvantages)

13. Market forecast

14. Compare objective to forecast


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