Determine scope for establishing a competitive advantage
Is there a competitive strategy available that offers the company a sustainable advantage? Example:
- Product differentiation strategy
- Compare this to the company's current marketing and manufacturing (or distribution) strategy.
- Who are the competitors, and what segments of the market do they serve?
- Does the company have product, process, or distribution strengths that can be exploited to its advantage?
- What will the competitors' reactions be to any shift in the company's strategy?
- Does the company coordinate the product strategy with the marketing strategy?
challenge to win