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The business plan must be complete, thorough, and well-supported

A business plan describes a line of business or a particular project and all of its operational characteristics over a period of time, including supporting assumptions

The purposes of a business plan

The business plan is directed at various readers

Contents of a business plan, investment memorandum, and issue prospectus

A business plan describes and persuades, but must be backed by facts


A business plan begins with an executive summary, followed by details for the more involved reader, including

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