What brainstorming is
A technique for generating any list of ideas in a group
When to use brainstorming
- Any time you want to generate ideas from the group on targeting the problem, evaluating causes, selecting solutions, and taking action
- To create group energy introducing brainstorming
How to use brainstorming
- You may want to set a time limit for the process. You'll need a flipchart
Tools for brainstorming
1. Go around the room, having each person offer one idea on the topic. Do not offer any kind of comment on the idea, negative or positive
2. Keep repeating Step 1, getting one idea from each person, until time is up or the group runs out of ideas. Anyone who is out of ideas can "pass".
3. After all the ideas have been posted, clarify ideas as needed.
4. Use brainstorming to develop both lateral and vertical thinking of the group. Lateral thinking provides breadth by looking for divergent, dissimilar options (digging several holes at the same time). Vertical thinking provides depth on one option (digging a hole deeper and deeper).
5. Follow these steps
- Organize the list into categories
- Identify additional categories to include (lateral thinking)
- Identify additional ideas within a category (vertical thinking)
challenge to win