- Xerox has to be honored for changing the traditional methodology and bringing a new meaning to the name of benchmarking.
- They began applying it not only to the financial sector and to the comparison of wages, salaries and benefits, but to development of improved product design and manufacturing by selecting the best features and approaches of competitors.
Benchmarking - benefits
New perspective - view of us and them
Projection of future
Provides areas of focus and opportunities
Breaks down "we do it best" syndrome
challenge to win