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ACQUISITIONS MERGERS

In the 1980s, diversification became almost synonymous with mergers, and especially acquisitions.

When a company is doing well, its managers often seem to believe that they have superior ability and can therefore succeed in almost any business; the attitude seems to be that the new industry or business only needs the skills of the acquiring firm's managers to produce a winner.

 

Michael Porter believes acquisitions will most likely be profitable if:

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